Nice to meet you

We help businesses create and build brands with purpose in Australia, New Zealand and Asia. What does this mean? Helping bring products to these markets that make a positive contribution to; the physical and mental wellbeing of consumers, the planet and the retail offer. How do we do this? By leveraging our extensive experience and professional networks in multiple disciplines, categories and countries to identify the intersection between unmet consumer and retailer needs.

What we do

Create brands

Utilise different research techniques and retailer feedback to identify unmet consumer needs and or positioning that will best resonate with consumers
Engage experts as required eg: regulations, copy writers, packaging developers, media buyers etc
Develop marketing and go to market plans
Project manage production, marketing and go to market plans

Grow brands

Sales & Account Management

Act as a Vendor to the retailers
Managing all financial transactions with the retailers
Managing Category reviews
Building and implementing pricing and promotional strategy
Submitting promotional programs
Submitting NPD and EPD paperwork
Quarterly Business reviews with the retailer
Retailer JBP discussions
Promotional Accruals
Claims approval and payment
Sales forecasting
On going day to day retailer requests
Trade Investment management
Field coverage

Marketing & PR

Local brand strategy development and execution
Leveraging global assets with localisation
Local campaigns development and implementation
Developing and managing Retailer Media campaigns
Media buy
Social and digital management
PR
Shopper marketing

Distribute brands

Supply planning
Stock ordering from manufacturing plant
Warehousing of stock
Order, billing and shipping
Customer and consumer service
Admin and paperwork
Warehousing and distribution relationship management

Acquire brands

If we believe we have the ability to help a start up brand scale, or underperforming existing brand, we can enter into partial or full acquisition agreements with brand owners.

What makes us different?

We represent a curated range of brands connected by purpose
We are able to manage and service brands in all retail channels (ie: grocery stores, pharmacies, beauty specialists, wholefood/wellness, department stores, discount department stores, pet stores, hardware stores, clearance outlets and online retailers)
You choose the services and level of involvement that suit your business
Our fees are low compared to traditional distributors
We focus on the consumer and the customer with passion for building brands
We are driven by commercial outcomes and deliver P&L improvement for our partners
You have direct access to the team assigned to your business
We provide regular communication and reporting, including quarterly business reviews
We work the same way FMCG companies work hence can effectively be an extension of your team

About the team

Bangladesh
Bhutan
Brunei
Cambodia
China
Cyprus
East Timor
India
Indonesia
Iran
Iraq
Israel
Japan
Jordan
Kuwait
Laos
Malaysia
Maldives
Mongolia
Myanmar
Nepal
North Korea
Oman
Pakistan
Pacific Islands
Philippines
Qatar
Russia
Saudi Arabia
Singapore
South Korea
Sri Lanka
Thailand
Turkey
UAE
Vietnam

Asia

We are a small group of senior commercial leaders with global blue-chip company experience. We have extensive professional networks that enable specialists to be engaged as required and experience managing brands in:

Australia

- Woolworths, Coles, Big W, Kmart and Target
- Chemist Warehouse, Priceline, TerryWhite and all major pharmacy retailers
- Pharmacy wholesalers (API, Sigma and Symbion)
- Wholefood/Wellness channel
- Costco
- Ecom retailers – Amazon, ebay, catch.com, Adorebeauty, etc

New Zealand

- Woolworths (Countdown), Foodstuffs (New World, Pak’NSave, Foursquare)
- Chemist Warehouse,
- Greencross, Bargain Chemist, Vantage Club
- Costco
- The Warehouse
- Ecom Retailers